End Run Around Any Content Gatekeeper

Didn’t get profiled on c|net or The New York Times like you wanted to?

Use del.icio.us to do an end run around those gatekeepers.

Here’s an example:

Michael Arrington, the big boss dog at TechCrunch, writes

“We receive on average 5-10 email requests a day to be profiled. Usually we’ll write about one of these, meaning if a company sends in an email request to be profiled, they have a 10-20% chance of getting up on the site.”

Here’s an idea for all you folks who didn’t get on TechCrunch. Tag your site on del.icio.us with the techcrunch-endrun tag.

I’ll subscribe to the tag. The TechCrunch guys will probably subscribe (or serve me notice). God Himself will probably subscribe. In fact, this beats email as a way to bring companies to TechCrunch’s attention if you ask me.

Please don’t put stupid stuff on techcrunch-endrun. And write something trenchant and descriptive in the del.icio.us “extended” field or no one will read about your fantastic company.

You can use this technique to do an end run around any content gatekeeper you like:

If The New York Times didn’t publish your letter to the editor, start with their URL www.nytimes.com to create the nytimes-endrun tag.

If c|net didn’t profile the new digital camera you sent them, start with their URL www.cnet.com to create the cnet-endrun tag.

You get the idea.

Spread the word.