“From early on, we wanted a product that would seem so natural and so inevitable and so simple, you almost wouldn’t think of it as having been designed.”
– _Jonathan Ive, Apple VP of Industrial Design, on the iPod_
These criteria should be the basis for the design of anything and everything.
The latest New Yorker magazine has a Philips ad with quotes from a number of prominent designers. My favorite is from Peggy Fritzsche.
“Simplicity means products of the best quality displaying essential elements, but without additional ornamentation or clutter.”