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Communication, Blogs, Community, Learning, Writing

July 11, 2007

Start a blog devoted to your expertise.

Start a vertical blog.

A vertical blog is for your readers. Personal blogs are great, but they’re focused on you and what you find interesting. They’re not focused on your readers.

A vertical blog is focused. Focus is a competitive advantage. It will be a better blog.

A vertical blog is branded. Its focus re-inforces its branding. People remember and spread brands.

A vertical blog attracts a specific audience. Readers come to a vertical blog because they know it has what they want. And they know you’re the world’s expert on the topic. What is the audience for your personal blog?

Example: mikearrington.com vs. techcrunch.com.

And every once in a while, summarize your vertical blog posts on your personal blog.

Personal blogs are dead, long live vertical blogs.

That’s why I started Venture Hacks.

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Comments so far:

Nice post! I’d add:

A vertical blog is still a “blog”. It has a personality. You can’t “see” the personality, but you can “feel” it. Example: Techcrunch Vs. GigaOM … Both Vs. CNet

Salman July 12th, 2007