We had to move the P.

”We had to move the P. We had to simplify it. Diddy is more personal. We are entering into the age of Diddy. It’s a new era… [Diddy is] a little bit more personal. I’ve let down my guard. I’m fully exposed. We are going to have a lot of fun with it. It is the return of hip-hop, rock ‘n’ roll superstars and they call them Diddy. I’m going to start talking in the third person everything.”